Hearing-aid suppliers tap into gadget market

Many people wouldn't be caught dead wearing a hearing aid, even if they've lost enough hearing to need one. So hearing-aid suppliers such as Eden Prairie, Minn.-based Starkey Laboratories are trying to broaden their appeal with audiological products for all ages.

The idea, according to Starkey, is to get consumers more comfortable with advanced in-the-ear technologies, and to remove the stigma associated with hearing aids, so they'll be likelier to embrace the audio-assistance devices when the time is right.

Read more/Source: Bradenton Herald